02
The PrivateBank
A Chicago commercial bank moving from a regional identity to a national one. I won the work on a blind pitch against several outside agencies, then led the rebrand and rolled it out across every line of business.
- Role
- Art director and lead designer
- Owned
- Identity, campaign system, print, direct mail, apparel, events
- Reach
- Seven lines of business
- Result
- $1.5B in new loans and deposits
Before
After
